Over 44,000 trade visitors from 136 countries travelled to this year's annual get-together for the organic industry in Nuremberg. With an increase of 5% in visitor numbers, BIOFACH, the World's leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care, once again confirmed that Nuremberg is THE meeting place for the organic world.

Venturing through the 2,348 exhibitor stands is an eye-opening experience. Not only is it evident how alive and well organic living is in Europe, but it is exciting to see all the new and innovative products that are available each year. For European consumers, organic living has become a way of life,  and therefor the pressure on producers and processors to deliver pesticide and chemical free products is continuosly increasing.

Although South Africa is still leaps and bounds behind Europe in terms of consumer behaviour, it is refreshing to see "the shift" to a healthier lifestyle. Local consumers are a lot more informed and conscious of what they are eating and drinking and are looking for healthy alternatives.

As a certified organic juice porcessor, SOGA Organic is proud to offer a healthy alternative to all the "refined sugar and preservative-loaded fruit juices" out there in the market. Although we currently only wholesale our products to International markets, we are in the process of developing new and exciting products for the local retail market to launch 2016. So watch this space!